This project was an exercise in creating the look and feel for a food delivery app. I chose a bright direction to suit the content of my project.

I put together a quick brand colour palette and logo to suit the mood board I had developed.

While we weren’t working with a fully fleshed out user flow yet, the goal was to create visually complete screens to demonstrate what the app could look like.

Pomelo: The Vegan Food Delivery App

Pomelo is a digital food delivery app for vegans in the city of Bangalore, India. Bright, fresh, healthy, and happy; that’s what Pomelo does for you. With Pomelo, you can order specially cooked vegan food from your neighborhood restaurants with just a click. Now you don’t have to be left out when everyone else orders from there! We taste everything we list on Pomelo and certify that all dishes are vegan, for a trustworthy, convenient, and guilt-free ordering experience. With our dish filters, you can choose the available peanut-free, gluten-free, or even soy-free options from a variety of cuisines. Download the app on your mobile device to get personalized recommendations for your dietary preferences today. With just a click, you can place an order, track it to your doorstep, and enjoy it!

We played around with interactive elements to show how on-screen elements responded and how to visualize information and action buttons.