My first packaging design project at The Graphic Design School.

A lot of research went into the ecosystem of my chosen fictitious brand; in my case vegan all natural skincare. From market leader logo comparisons, to product positioning, every piece of information is considered before creating a mind map of the brand.

The first round consists of a few weeks of scribbling in notebooks and in the corners of napkins and waking up in the middle of the night to capture a fleeting idea.

Every designer has pages of these doodles that never see the light of day!

While I considered making a custom typeface for the logo (such as for Marine Bee) I decided to go with a minimalist structured font, to offset the detailing in the icons above.

The set of icons represent the spheres of the planet; i.e, lithosphere, biosphere, hydrosphere, atmosphere, magnetosphere. While they were part of a pervious student exercise, I loved how apt they were for EarthKind.

A great way to show case an identity design to a client is to “mockup” on a photograph to simulate the logo application in real life.

The icons of the logo worked fantastically well as a pattern that can be used on different brand applications.

I also used a less commonly employed portrait alignment for the business card design, because that worked better for the width of the logo, without compromising on space.

The business cards are the most design heavy of the lot, because I wanted to keep in mind printing costs and the impact of heavy dependence on colour printing. Besides, EarthKind is a minimalist eco-friendly brand. I would imagine even this paper to made of recycled paper pulp.

I imagined Earthkind’s packaging to be made completely of recycled paper, and to be minimalist.